There's no denying that short-term Airbnb rentals are taking over cities all over the globe. As Rowland Manthorpe of Wired notes, 'based on current growth, Airbnb has probably already made its millionth London booking. As of spring last year, it was on 935,000 – and, while it showed some signs of slowing in central London, its growth in the city’s outer boroughs remained strong.'
With thousands of properties on the short-term holiday rental market, it is increasingly difficult for Airbnb owners and managers to cut through the noise. Differentiating yourself from the competition is a serious challenge, but there’s one easy, hassle-free trick you can use to stand out from the sea of short-term lets: personalization.
What do we mean when we say personalization? In the context of hospitality, personalization refers to enhancing the guest experience through addressing and catering to their specific pain points and needs. It is one of the best ways for a hotel or serviced apartment to stay relevant in the competitive area of client service.
There’s just one tiny catch: whether you're an individual landlord that manages a single property, or a professional Airbnb manager looking after a portfolio of fifty, predicting your guest's needs is difficult, and delivering requested essentials at short notice even more challenging. And with Summer holiday bookings in full swing, time may feel particularly scarce.
To make your life easier, try to source as much information about your guests prior to their arrival as you can. A young family's requirements differ vastly from that of a businessperson, and the purpose of travel as well as their length of stay determine the type of products your guest(s) might be after.
The second thing you need to do is ask your guests directly about their wishes and preferences. Will they be needing an extra air mattress? Does their child require a high chair? Perhaps they're the type that absolutely must have a top-of-the-range coffee machine to satisfy their morning cravings?
Unfortunately, direct communication with guests doesn’t always go according to plan. Some travelers are simply too busy with day to day humdrum to answer your questions – however well meaning. Others might not be the type to plan ahead. And there’s always the possibility of simply not realizing you need something until you’re on holiday.
The good news is that we can help alleviate all that pain. Thanks to Rentuu.com, you can now deliver an exceptional guest experience through hiring their desired household essentials either well in advance, or at very short notice – even after they’ve already checked into your property.
In fact, Rentuu has had a great track record with catering for Airbnb travellers. We've recently partnered up with Airbnb management company Airsorted, who now recommend Rentuu.com as the go-to point for hiring virtually anything you might need for your stay, in their welcome package brochures.
To make your life even easier, we’ve put together a list of 10 popular guest essentials that should be on your radar. And don’t forget - you can access all the items on the list on very short notice via Rentuu.com.