A significant chunk the products we consume come from the natural world. Over-extraction of finite resources results in collapsing ecosystems, habitats and species and increases pollution and waste. Here's a scary stat that highlights the urgency of the problem: globally, humans buy a million plastic bottlesper minute. 91% of said bottles aren't recycled.
Driving real, effective change requires a shift in global thinking, habits, and values. Alas, consumers are often indifferent to global issues, and governments lack the creativity to tackle difficult, long-term problems.
For systemic change to really happen, we need businesses on our side to fight the good fight.
While the challenge may seem overwhelming, businesses hold the power and the scale to drive significant positive change.
But why exactly should companies care about issues like climate change and overconsumption?
Without a thriving, healthy environment, we run the risk of threatening the very foundations of the free market. Will the populous really be concerned about the latest gadget when they're faced with incessant flooding and terrifying climate volatility?
Another incentive to integrate sustainability into the core of your ethos is that businesses that find solutions to tackle difficult problems while making a positive social impact are rewarded with great benefits and opportunities.
But the reasons to be a sustainable business don't end there.
Plus, research shows that nine-in-ten consumers expect companies to do more than make a profit, but also operate sustainably and responsibly to address social and environmental issues. We can all safely agree that consumer demands must be met.
It's thus undeniable that adopting sustainability-related business strategies isn't simply the right thing to do, but it is also simply good business.