It's no secret that we live in a world that is obsessed with visuals. Did you know that every second, 806 photos are uploaded to Instagram and 8,796 shared on Snapchat? Photos are clearly a big thing.

And it's no wonder: who doesn't love to share special moments with friends? When you attend a special event, chances are you want to remember it, and photo booths offer a brilliant and creative way to cement that memory and really make it last. Plus, photo booths are a great choice for virtually any type of event, from engagement parties and weddings to conferences, office parties and corporate retreats - you just need to adapt them to suit and voila, you've earned yourself a big, fat tick of approval. 

If you're not convinced, take a look at our reasons for why you should be hiring a photo booth for your next event.

1. They're a fantastic ice-breaker

No matter how well a party is executed, nothing kills a vibe more than awkward, 'I'm just not sure what to do' type of shuffling. By hiring a photo booth - whether it's a selfie mirror or a photo bus - you'll reduce the party anxiety by offering your guests a fun and easy way to break the ice. 

2. A truly unique way to capture memories

The chances are, the vast majority of your attendees will be in possession of an iPhone. While capturing photos and videos on a phone is undeniably valuable, offering your guests the chance to remember your event in a truly unique way is so much more special. 

3. They help keep the guests mingling

Maintaining the 'flow' of an event is one of the trickiest tasks an event planner can face. What do you do in those gaps between the speeches and the canapés? Sure, in an ideal world you'd have your guests engaged in endless conversation throughout the entire evening. Alas, we don't live in an ideal world, and thus little hacks - like an interactive photo booth - are needed to keep the party buzzin'.

4. An easy way to engage attendees in a group activity

Nobody remembers events where there was virtually no sense of community. After all, if we wanted an event to be a solitary experience, we would've hosted it as a webinar, or wouldn't have held it in the first place. Photo booths help tick the 'community engagement' box in a fun and memorable way, with the physical photographic evidence to prove it, too. 

5. Branded photographs help boost your marketing

If you're clever about the way you execute your photo booth event strategy - as you should be - the interactive photo booth can be used to boost your company's marketing and branding efforts. For starters, you can have your logo imprinted on the back of the photos. Or, you could encourage your attendees to share the photos they capture via a viral hashtag. The bottom line is this: make sure you use the photo opportunity to your advantage, in a fun and creative way.