Holding an event to launch a new product or service is a very smart marketing move. If you're a small business owner or early-stage startup, organizing a memorable event can feel very daunting. That's why we've put together a list of proven props that help bring any product launch party to life and on track for increased sales.
Photo booths are a proven ice-breaker at any event. 'But I hate selfies!', you might exclaim. Sure, but silly selfies are not only a great way for your attendees to loosen up a little, but they can also be used for branding and marketing purposes. Love them or hate them, there's no denying that photo booths are a super effective way to create fun, social, and shareable experience for guests, while controlling the medium and the message.
What's worse than a dull party? An awkwardly quiet dull party. Not that we're saying your party is doomed to be dull, but you can minimize the risk of dullness with a cracking playlist. Music is so important in creating an ambiance at your event, so make sure not to overlook this very important prop!
3. LED Screens
'Show us, don't tell us' applies very well when it comes to launching a new product or service. First thing's first - make sure you have enough visually appealing material to impress your audience. Videos and compelling presentations work well here. Next, hire an impressively large, quality LED screen to connect your laptop to. Trust us: watching a promo video is so much more fun than listening to a promo-talk.
4. Chocolate Fountain
We all know that chocolate increases the levels of endorphins released into the brain. And happy attendees = happy event = great marketing = better sales. Plus, a chocolate fountain can be a statement, Instagrammable prop in itself -- all you need is strawberries, and you're good to go.
5. Mobile Bar
What's a product launch without bubbly?! If your venue is dry-hire or simply not equipped for catering to your attendee's boozy needs, don't worry - mobile bars are here to the rescue. Not only do they look super cool, they can virtually transform your otherwise commercial space into a bonafide speakeasy.
6. LED Lights
If you're hosting your product launch at an office or an otherwise 'bland' venue, it might be hard to imagine how you'll manage to pull off a cool, welcoming ambiance. The answer is lighting. LED lights add a great touch to virtually any space, instantly creating a less formal, more stylish mood.
An unconventional choice, but, then again, if you want your launch to be memorable - originality is key! After all, can you think of a single person who doesn’t get excited at the sight of the timeless classic arcade?? You can incorporate the awesome prop into party in fun and creative ways: eg. group competitions.